Packacing, Print & 
Creative Campaign

B2C Marketing - Technology Space

Client: Harvey Norman

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Challenge

Harvey Norman needed to increase awareness and sales of its Tech2 Premium Support services. Existing materials lacked clarity and consistency, making it difficult for customers to understand the offer and limiting in-store engagement.

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Approach

Developed a national retail campaign focused on simplifying the offer and making it easier for customers to understand.

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Designed in-store posters, flyers, product packaging and campaign concepts using clear, relatable messaging such as “Take your tech to new heights” and “Leave your tech baggage with us.”

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Ensured all assets aligned with retail requirements while improving clarity and consistency across in-store touchpoints.

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Impact

Improved customer understanding of Tech2 services and supported stronger in-store engagement.

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Provided sales teams with clear, easy-to-use materials that helped improve customer conversations and increase service sign-ups.

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Delivered a more consistent and effective campaign across retail environments.