Corporate Collateral Design & Print
B2C Marketing - Technology
Client: Tech2
Challenge
Tech2 needed to reposition its tech support packages to better connect with a wide range of customers, from students and families to professionals and retirees. Existing materials lacked clarity and structure, making it harder for customers to understand the offer and reducing in-store engagement.
Approach
Developed a national retail campaign focused on clear messaging and strong visual direction.
Designed in-store posters, flyers, product packaging and campaign concepts with simple, relatable messaging such as “Take your tech to new heights” and “Leave your tech baggage with us.”
Ensured the work aligned with retail requirements while making the offer easier to understand and more engaging for customers in-store.
Impact
Improved clarity of the Tech2 offer and supported stronger in-store engagement.
Provided sales teams with clear, easy-to-use materials that helped improve customer conversations and increase service uptake.
Delivered a more consistent and approachable campaign across retail touchpoints.
