Corporate Collateral Design & Print
B2C Marketing - Technology
Client: Tech2
Challenge
Tech2 needed to reposition its tech support packages to better connect with diverse customer segments - from students and parents to professionals and retirees. The existing collateral lacked emotional impact, structure, and clarity around benefits, which limited in-store engagement and weakened retail sales conversion.
Approach
I developed a national campaign that blended clear messaging with visually compelling design. The work included in-store posters, retail flyers, product box mockups, and thematic headlines such as “Take your tech to new heights” and “Leave your tech baggage with us.” The creative direction balanced Harvey Norman’s retail standards with a fresh, human-centric look, ensuring the campaign was both on-brand and accessible.
Impact
The campaign introduced a cohesive, consumer-first visual identity that increased in-store engagement and strengthened customer understanding of Tech2 services. Harvey Norman’s sales teams were equipped with practical, retail-ready tools, leading to improved customer interactions and higher service sign-ups. The updated creative also set a new benchmark for consistency and professionalism across Harvey Norman’s technology marketing.
