B2B Technology in Europe & Australia

Client: TTG Technology now Zelra

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Challenge

TTG Technology’s branding no longer reflected its position as a leader in the rail and technology industries. The outdated logo and collateral lacked modernity, failed to communicate innovation, and risked diminishing credibility with prospective clients.

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Approach

I led a comprehensive rebrand, creating a new logo and identity system aligned with rail technology themes and modern design principles. This included corporate collateral, event materials, and digital assets designed for consistency across Europe, Australia, and the US. The collateral was developed to work seamlessly across print and digital channels, ensuring a professional, cohesive image that would scale internationally.

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Impact

​The rebrand launched Zelra as a refreshed global identity, positioning the company as a modern, innovative leader in rail technology. The system enabled teams across multiple regions to work within a unified brand framework, strengthening client trust and market recognition.