Corporate Collateral

Client: Trapeze Group

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Challenge

Trapeze Group’s corporate branding had become outdated and no longer reflected its evolving identity as a leader in rail technology. The existing collateral, including the logo, colour palette, and typography, lacked alignment with modern design trends and failed to communicate the company’s innovation and forward-thinking approach. This put the brand at risk of appearing less competitive and weakening engagement with clients and partners.

Approach

I directed a refresh of Trapeze Group’s corporate collateral to better reflect its market leadership and innovation. This included developing professional templates, business development materials, and event branding that highlighted Trapeze’s expertise in B2B rail solutions. The work spanned PowerPoint decks, brochures, and branded collateral tailored for both internal and external audiences.

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Impact

The refreshed branding reinforced Trapeze Group’s reputation as an innovative, customer-focused leader in the rail technology sector. The new collateral improved consistency across regions, gave sales teams stronger tools for tenders and client engagement, and elevated the company’s overall professional presence at industry events.​​​